{
 "title": "What AI engines cited when asked about AI governance in the UK",
 "measured_on": "2026-09-18",
 "published_by": "The Assurance Desk (theassurancedesk.com)",
 "method": "Each question was asked once of each engine on 18 September 2026 from the United Kingdom, with web search on. Every link an answer cited was recorded, and repeats inside one answer are counted. A source counts as official when its address ends in .gov.uk, .gov or europa.eu, or is the ICO's ico.org.uk. legislation.gov.uk is where the UK publishes the text of its laws.",
 "limits": "Fifteen questions, one day, one run per engine. The questions are about AI governance in the UK as a buyer might type them (providers, certification, policies, software), not about the law alone. AI answers change from day to day, so a later run can give different sources.",
 "questions": [
  "ai governance consultants that don't sell their own software",
  "ai governance platform for financial services fca",
  "best ai governance platform uk",
  "best ai governance software for eu ai act compliance",
  "can the same company prepare us for iso 42001 and certify us",
  "do i need a dpo, a consultant or ai governance software",
  "do we need a separate ai governance tool if we already have a compliance platform",
  "is there an actual qualification for ai governance",
  "iso 42001 certification bodies uk",
  "iso 42001 certification cost uk for a small company",
  "iso 42001 consultant vs certification body",
  "uk company with no eu office who can help with eu ai act compliance",
  "which certification bodies are accredited to certify iso 42001 in the uk",
  "who can write an ai policy for a uk company",
  "who helps you prepare for iso 42001 certification uk"
 ],
 "totals": {
  "answers": 90,
  "answers_citing_a_source": 86,
  "sources_cited": 798,
  "official_cited": 21,
  "answers_citing_an_official_source": 14,
  "different_websites": 361,
  "answers_citing_ico_org_uk": 5,
  "answers_citing_www_gov_uk": 5,
  "answers_citing_legislation_gov_uk": 0
 },
 "answers": [
  {
   "question": "ai governance consultants that don't sell their own software",
   "engine": "OpenAI GPT-4o",
   "access": "through OpenAI's API, with web search",
   "model_reported": "gpt-4o-2024-08-06",
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 24,
   "official_cited": 0,
   "cited": [
    {
     "url": "https://hcaigovernance.org/services/?utm_source=openai",
     "domain": "hcaigovernance.org",
     "official": false
    },
    {
     "url": "https://www.siglaicompliance.com/?utm_source=openai",
     "domain": "www.siglaicompliance.com",
     "official": false
    },
    {
     "url": "https://principledintel.com/?utm_source=openai",
     "domain": "principledintel.com",
     "official": false
    },
    {
     "url": "https://hinology.co/?utm_source=openai",
     "domain": "hinology.co",
     "official": false
    },
    {
     "url": "https://www.alpha.ac/?utm_source=openai",
     "domain": "www.alpha.ac",
     "official": false
    },
    {
     "url": "https://www.eteoversight.com/about?utm_source=openai",
     "domain": "www.eteoversight.com",
     "official": false
    },
    {
     "url": "https://toralya.io/services/?utm_source=openai",
     "domain": "toralya.io",
     "official": false
    },
    {
     "url": "https://pathlightadvisory.com/?utm_source=openai",
     "domain": "pathlightadvisory.com",
     "official": false
    },
    {
     "url": "https://www.inteknique.com/?utm_source=openai",
     "domain": "www.inteknique.com",
     "official": false
    },
    {
     "url": "https://www.sofyn.com/?utm_source=openai",
     "domain": "www.sofyn.com",
     "official": false
    },
    {
     "url": "https://moderndatadecisions.com/?utm_source=openai",
     "domain": "moderndatadecisions.com",
     "official": false
    },
    {
     "url": "https://readyaiadvisors.com/why?utm_source=openai",
     "domain": "readyaiadvisors.com",
     "official": false
    },
    {
     "url": "https://hcaigovernance.org/services/?utm_source=openai",
     "domain": "hcaigovernance.org",
     "official": false
    },
    {
     "url": "https://www.siglaicompliance.com/?utm_source=openai",
     "domain": "www.siglaicompliance.com",
     "official": false
    },
    {
     "url": "https://principledintel.com/?utm_source=openai",
     "domain": "principledintel.com",
     "official": false
    },
    {
     "url": "https://hinology.co/?utm_source=openai",
     "domain": "hinology.co",
     "official": false
    },
    {
     "url": "https://www.alpha.ac/?utm_source=openai",
     "domain": "www.alpha.ac",
     "official": false
    },
    {
     "url": "https://www.eteoversight.com/about?utm_source=openai",
     "domain": "www.eteoversight.com",
     "official": false
    },
    {
     "url": "https://toralya.io/services/?utm_source=openai",
     "domain": "toralya.io",
     "official": false
    },
    {
     "url": "https://pathlightadvisory.com/?utm_source=openai",
     "domain": "pathlightadvisory.com",
     "official": false
    },
    {
     "url": "https://www.inteknique.com/?utm_source=openai",
     "domain": "www.inteknique.com",
     "official": false
    },
    {
     "url": "https://www.sofyn.com/?utm_source=openai",
     "domain": "www.sofyn.com",
     "official": false
    },
    {
     "url": "https://moderndatadecisions.com/?utm_source=openai",
     "domain": "moderndatadecisions.com",
     "official": false
    },
    {
     "url": "https://readyaiadvisors.com/why?utm_source=openai",
     "domain": "readyaiadvisors.com",
     "official": false
    }
   ]
  },
  {
   "question": "ai governance consultants that don't sell their own software",
   "engine": "Microsoft Copilot",
   "access": "Copilot search, captured as a user sees it",
   "model_reported": null,
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 8,
   "official_cited": 0,
   "cited": [
    {
     "url": "https://www.misegroup.co.uk/",
     "domain": "www.misegroup.co.uk",
     "official": false
    },
    {
     "url": "https://www.iolisarc.com/",
     "domain": "www.iolisarc.com",
     "official": false
    },
    {
     "url": "https://aiblmedia.com/ai-enablement-directory/service-category/ai-governance-risk/",
     "domain": "aiblmedia.com",
     "official": false
    },
    {
     "url": "https://governanceai.io/blog/top-ai-consultancies-uk",
     "domain": "governanceai.io",
     "official": false
    },
    {
     "url": "https://aicompliancevendors.com/",
     "domain": "aicompliancevendors.com",
     "official": false
    },
    {
     "url": "https://governanceai.io/blog/top-ai-consultancies-uk",
     "domain": "governanceai.io",
     "official": false
    },
    {
     "url": "https://www.misegroup.co.uk/",
     "domain": "www.misegroup.co.uk",
     "official": false
    },
    {
     "url": "https://governanceai.io/blog/top-ai-consultancies-uk",
     "domain": "governanceai.io",
     "official": false
    }
   ]
  },
  {
   "question": "ai governance consultants that don't sell their own software",
   "engine": "Google Gemini 2.5 Flash",
   "access": "through Google's API, with Google Search switched on",
   "model_reported": "gemini-2.5-flash",
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 11,
   "official_cited": 0,
   "cited": [
    {
     "url": "https://elevateconsult.com/insights/ai-governance-consulting/",
     "domain": "elevateconsult.com",
     "official": false
    },
    {
     "url": "https://rsmus.com/services/digital-transformation/artificial-intelligence/ai-governance.html",
     "domain": "rsmus.com",
     "official": false
    },
    {
     "url": "https://centricconsulting.com/technology-solutions/artificial-intelligence-consulting/ai-governance-consulting-services/",
     "domain": "centricconsulting.com",
     "official": false
    },
    {
     "url": "https://alicelabs.ai/en/insights/best-ai-governance-consulting-firms-2026",
     "domain": "alicelabs.ai",
     "official": false
    },
    {
     "url": "https://www.michaelkristof.com/ai-strategy/ai-ethics-policy-consulting/",
     "domain": "www.michaelkristof.com",
     "official": false
    },
    {
     "url": "https://xcelacore.com/ai-governance-ethics-consulting-firms/",
     "domain": "xcelacore.com",
     "official": false
    },
    {
     "url": "https://best-ai-governance-consultants.com/",
     "domain": "best-ai-governance-consultants.com",
     "official": false
    },
    {
     "url": "https://compassethics.com/ai-ethics-and-governance-consulting/",
     "domain": "compassethics.com",
     "official": false
    },
    {
     "url": "https://appinventiv.com/ai-governance-consulting-services/",
     "domain": "appinventiv.com",
     "official": false
    },
    {
     "url": "https://echeloncyber.com/ai-governance-consulting-comparison",
     "domain": "echeloncyber.com",
     "official": false
    },
    {
     "url": "https://www.credo.ai/advisory",
     "domain": "www.credo.ai",
     "official": false
    }
   ]
  },
  {
   "question": "ai governance consultants that don't sell their own software",
   "engine": "Google AI Mode",
   "access": "Google's AI search, captured as a user sees it",
   "model_reported": null,
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 3,
   "official_cited": 0,
   "cited": [
    {
     "url": "https://www.intelance.co.uk/ai-governance-consulting/",
     "domain": "www.intelance.co.uk",
     "official": false
    },
    {
     "url": "https://alicelabs.ai/en/insights/best-ai-governance-consulting-firms-2026",
     "domain": "alicelabs.ai",
     "official": false
    },
    {
     "url": "https://www.intelance.co.uk/ai-governance-consulting-partner-uk/",
     "domain": "www.intelance.co.uk",
     "official": false
    }
   ]
  },
  {
   "question": "ai governance consultants that don't sell their own software",
   "engine": "Google AI Overviews",
   "access": "the answer box on a Google search page, captured as a user sees it",
   "model_reported": null,
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 0,
   "official_cited": 0,
   "cited": []
  },
  {
   "question": "ai governance consultants that don't sell their own software",
   "engine": "Perplexity",
   "access": "through Perplexity's API, fast preset, with web search",
   "model_reported": "openai/gpt-5.6-luna",
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 10,
   "official_cited": 0,
   "cited": [
    {
     "url": "https://www.matrixconsulting.ai/",
     "domain": "www.matrixconsulting.ai",
     "official": false
    },
    {
     "url": "https://alicelabs.ai/en/insights/best-ai-governance-consulting-firms-2026",
     "domain": "alicelabs.ai",
     "official": false
    },
    {
     "url": "https://www.best-ai-governance-consultants.com/",
     "domain": "www.best-ai-governance-consultants.com",
     "official": false
    },
    {
     "url": "https://www.thegovernanceagency.com/",
     "domain": "www.thegovernanceagency.com",
     "official": false
    },
    {
     "url": "https://verifywise.ai/ai-governance-directory",
     "domain": "verifywise.ai",
     "official": false
    },
    {
     "url": "https://www.advisori.de/services/ai-governance",
     "domain": "www.advisori.de",
     "official": false
    },
    {
     "url": "https://www.beyondkey.com/ai-governance-consulting",
     "domain": "www.beyondkey.com",
     "official": false
    },
    {
     "url": "https://iternal.ai/ai-consulting",
     "domain": "iternal.ai",
     "official": false
    },
    {
     "url": "https://ethosaigovernance.com.au/",
     "domain": "ethosaigovernance.com.au",
     "official": false
    },
    {
     "url": "https://www.intelance.co.uk/ai-governance-consulting-partner-uk/",
     "domain": "www.intelance.co.uk",
     "official": false
    }
   ]
  },
  {
   "question": "ai governance platform for financial services fca",
   "engine": "OpenAI GPT-4o",
   "access": "through OpenAI's API, with web search",
   "model_reported": "gpt-4o-2024-08-06",
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 17,
   "official_cited": 0,
   "cited": [
    {
     "url": "https://www.fca.org.uk/firms/innovation/ai-lab?utm_source=openai",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/firms/innovation/supercharged-sandbox?utm_source=openai",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/firms/innovation/ai-lab?utm_source=openai",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/firms/innovation/ai-lab?utm_source=openai",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/firms/innovation/ai-approach?utm_source=openai",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/publication/corporate/ai-update.pdf?utm_source=openai",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/publications/calls-input/review-long-term-impact-ai-retail-financial-services-mills-review?utm_source=openai",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://senni.ai/?utm_source=openai",
     "domain": "senni.ai",
     "official": false
    },
    {
     "url": "https://senni.ai/?utm_source=openai",
     "domain": "senni.ai",
     "official": false
    },
    {
     "url": "https://www.lxium.com/?utm_source=openai",
     "domain": "www.lxium.com",
     "official": false
    },
    {
     "url": "https://www.lxium.com/?utm_source=openai",
     "domain": "www.lxium.com",
     "official": false
    },
    {
     "url": "https://www.trusys.ai/ai-governance-for-banks-and-nbfcs?utm_source=openai",
     "domain": "www.trusys.ai",
     "official": false
    },
    {
     "url": "https://www.trusys.ai/ai-governance-for-banks-and-nbfcs?utm_source=openai",
     "domain": "www.trusys.ai",
     "official": false
    },
    {
     "url": "https://www.techradar.com/ai-platforms-assistants/i-asked-ai-for-financial-advice-on-everyday-money-decisions-and-now-i-understand-why-regulators-are-worried?utm_source=openai",
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     "official": false
    },
    {
     "url": "https://www.itpro.com/business/policy-and-legislation/fca-recommends-expanded-powers-to-boost-financial-services-ai-regulation?utm_source=openai",
     "domain": "www.itpro.com",
     "official": false
    },
    {
     "url": "https://www.techradar.com/pro/why-financial-institutions-need-a-clearer-approach-to-ai-governance?utm_source=openai",
     "domain": "www.techradar.com",
     "official": false
    },
    {
     "url": "https://www.techradar.com/pro/the-ai-governance-gap-why-ai-is-moving-faster-than-the-rules-meant-to-control-it?utm_source=openai",
     "domain": "www.techradar.com",
     "official": false
    }
   ]
  },
  {
   "question": "ai governance platform for financial services fca",
   "engine": "Microsoft Copilot",
   "access": "Copilot search, captured as a user sees it",
   "model_reported": null,
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 10,
   "official_cited": 0,
   "cited": [
    {
     "url": "https://www.fca.org.uk/firms/innovation/ai-approach",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/firms/innovation/ai-approach",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://regulatorycounsel.co.uk/insights/fca-ai-governance-financial-services-2026",
     "domain": "regulatorycounsel.co.uk",
     "official": false
    },
    {
     "url": "https://www.glacis.io/guide-uk-financial-services-ai",
     "domain": "www.glacis.io",
     "official": false
    },
    {
     "url": "https://www.glacis.io/guide-uk-financial-services-ai",
     "domain": "www.glacis.io",
     "official": false
    },
    {
     "url": "https://www.deloitte.com/uk/en/blogs/ecrs/the-future-of-ai-regulation-in-uk-financial-services-key-insights-from-the-fcas-mills-review.html",
     "domain": "www.deloitte.com",
     "official": false
    },
    {
     "url": "https://www.glacis.io/guide-uk-financial-services-ai",
     "domain": "www.glacis.io",
     "official": false
    },
    {
     "url": "https://isitc-europe.com/wp-content/uploads/2026/08/AI_Governance_Guidancepublished.pdf",
     "domain": "isitc-europe.com",
     "official": false
    },
    {
     "url": "https://regulatorycounsel.co.uk/insights/fca-ai-governance-financial-services-2026",
     "domain": "regulatorycounsel.co.uk",
     "official": false
    },
    {
     "url": "https://www.deloitte.com/uk/en/blogs/ecrs/the-future-of-ai-regulation-in-uk-financial-services-key-insights-from-the-fcas-mills-review.html",
     "domain": "www.deloitte.com",
     "official": false
    }
   ]
  },
  {
   "question": "ai governance platform for financial services fca",
   "engine": "Google Gemini 2.5 Flash",
   "access": "through Google's API, with Google Search switched on",
   "model_reported": "gemini-2.5-flash",
   "date": "2026-09-18",
   "web_search": true,
   "sources_cited": 10,
   "official_cited": 0,
   "cited": [
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    },
    {
     "url": "https://www.ropesgray.com/en/insights/viewpoints/2026/06/102n7e3/from-principles-to-practice-the-fcas-evolving-expectations-on-ai-governance",
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    },
    {
     "url": "https://www.surecloud.com/blog-hub/ai-governance-financial-services-fca-pra",
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     "official": false
    },
    {
     "url": "https://www.fca.org.uk/news/blogs/ai-financial-services-approach",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.lw.com/en/insights/the-ai-revolution-navigating-the-regulatory-landscape-in-uk-financial-services",
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     "official": false
    },
    {
     "url": "https://b-compliant.co.uk/ai-governance-framework-financial-services/",
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     "official": false
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    {
     "url": "https://fiduciaryai.co.uk/",
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     "official": false
    },
    {
     "url": "https://tcc.group/insights/regulatory-horizon/how-the-mills-review-could-reshape-ai-governance-in-financial-services/",
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     "official": false
    },
    {
     "url": "https://deployflow.co/blog/governed-ai-financial-services/",
     "domain": "deployflow.co",
     "official": false
    },
    {
     "url": "https://www.swgroup.com/insights-events/insights/the-mills-review-and-ai-governance/",
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     "official": false
    }
   ]
  },
  {
   "question": "ai governance platform for financial services fca",
   "engine": "Google AI Mode",
   "access": "Google's AI search, captured as a user sees it",
   "model_reported": null,
   "date": "2026-09-18",
   "web_search": true,
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   "cited": [
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    },
    {
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    }
   ]
  },
  {
   "question": "ai governance platform for financial services fca",
   "engine": "Google AI Overviews",
   "access": "the answer box on a Google search page, captured as a user sees it",
   "model_reported": null,
   "date": "2026-09-18",
   "web_search": true,
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   "cited": [
    {
     "url": "https://www.fca.org.uk/news/press-releases/fca-publishes-landmark-review-impact-ai-retail-financial-services",
     "domain": "www.fca.org.uk",
     "official": false
    },
    {
     "url": "https://www.fca.org.uk/news/blogs/ai-financial-services-approach",
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     "official": false
    },
    {
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    },
    {
     "url": "https://www.gov.uk/government/publications/ai-adoption-plan-financial-services/financial-services-ai-adoption-plan",
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     "official": true
    },
    {
     "url": "https://www.fca.org.uk/firms/ai-financial-services",
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     "official": false
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